Newsletters have long been a staple in digital marketing, but many businesses are overlooking the potential of these communications to drive engagement on social media platforms. By using newsletters to promote social media content and encourage followers to share and interact with your brand, you can increase your reach and build stronger relationships with your audience.
According to a study by the Direct Marketing Association, email marketing has an average ROI of 122%, four times higher than other forms of digital marketing. Another study by Campaign Monitor found that personalized email campaigns have an open rate of 29% higher than non-personalized campaigns. A study by Hubspot found that social media sharing is highest for emails that are sent on a weekly basis.
So how can you leverage newsletters to make your social media engagement skyrocket?
Include social media links and icons in your newsletter: Make it easy for subscribers to find and follow your social media profiles by including links and icons in your newsletter.
Encourage social sharing: Include calls-to-action in your newsletter that encourage subscribers to share your content on their social media profiles.
Use social media platforms to promote your newsletter: Use your social media profiles to promote your newsletter and encourage followers to sign up.
Personalize your newsletter content: Use subscriber data to personalize your newsletter content, making it more relevant and engaging to your audience.
Track and analyze social media engagement: Keep track of how your newsletter is driving social media engagement, and use this data to optimize your strategy and improve performance.
By using newsletters to drive social media engagement, businesses can increase their reach and build stronger relationships with their audience. By incorporating best practices such as including social media links and icons, promoting social sharing, personalizing content, and tracking and analyzing engagement, businesses can see a significant boost in social media engagement from their newsletter campaigns.